Brand Concepts Limited SME IPO Details

Brand Concepts is a premier resource for licensed fashion and lifestyle brands in category - travel gears, bags and accessories. The company prides itself on making great products at a great price, and rises to the challenge of helping retailers meet their margins. 

Within Brand Concepts portfolio are some of the international and domestic top travel gears, bags and accessories licenses, which the licensee brings to life through its creativity, fashion intelligence and deep research to establish the DNA of the license, which shines in the company's licensed character segment of the business. It has exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi. In addition to the licensed brands, it has also launched two of own brands i.e. Sugarush (ladies hand bags) and The Vertical (backpacks)
Brand Concepts Limited IPO Details
Issue Open 29-12-2017
Issue Close 02-01-2018
Allotment Date 08-01-2018
Unblocked Amount 09-01-2018
Listing Date 10-01-2018
Issue Share 28,05,000 Equity Share
Issue Size 12.62 Cr
IPO Price Band Rs 45
Minimum Investment Amount [Rs]  Rs 1,35,000
Minimum Share Bid 3000
Face Value Rs 10
Retail Allocation 50%
Listing On NSE SME
Premium [Per Share] NA
Average Earning Per Share NA
Expected Listing Gain 6000
Brand Concepts Limited IPO Financial details [in Rs, Cr]
Financial Year Total Revenue Total Expenses Profit After Tax
FY-2013 33.32 35.26 -1.61
FY-2014 28.25 33.02 -4.94
FY-2015 38.75 38.56 1.32
FY-2016 50.66 49.28 0.91
FY-2017 62.46 60.22 1.44
Oct-FY-2018 10.88 12.26 -0.92
Brand Concepts Limited IPO Subscription Details
As on Date QIB/NII RII Total
Shared Offred 13,29,000 13,29,000 26,58,000
Day-1 1,23,000 [0.09] 2,28,000 [0.17]3,51,000 [0.13]
Day-2 3,45,000 [0.26] 14,46,000 [1.09] 17,91,000 [0.67]
Day-3 1,62,03,000 [12.09] 1,51,05,000 [11.37] 3,13,08,000 [11.78]
Brand Concepts Limited IPO Valuation Details
Earnings Per Share [EPS] Rs 2.05
P/E Ratio 21.95
RoNW 14.07%
Net Asset Value [NAV] Rs - 14.59
Brand Concepts Limited IPO Contact Details
Brand Concepts Limited
Musakhedi Square
Ring Road
Indore-452001, Madhya Pradesh
Phone: +91 731 4223 000
Registrar of Brand Concepts Limited IPO
1st Floor, Bharat Tin Works Building,
Opp. Vasant Oasis,
Makwana Road,
Marol, Andheri East,
Tel : +91-22-62638200
Fax : +91-22-62638299
SEBI Registration No: INR000001385
Lead Managers of Brand Concepts Limited IPO
Sarthi Capital Advisors Private Limited
159/11, Amar Brass Compound, Vidya Nagari Marg,
Kalina, Santacruz (E),
Mumbai - 400098
Landline: - 022-26528671-72
Fax: - 022-26528673 
E-mail :
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Brand Concepts Limited IPO Recommendations
Live IPO Team Recommendation:- Neutral

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