Brand Concepts Limited SME IPO Details

Brand Concepts is a premier resource for licensed fashion and lifestyle brands in category - travel gears, bags and accessories. The company prides itself on making great products at a great price, and rises to the challenge of helping retailers meet their margins. 

Within Brand Concepts portfolio are some of the international and domestic top travel gears, bags and accessories licenses, which the licensee brings to life through its creativity, fashion intelligence and deep research to establish the DNA of the license, which shines in the company's licensed character segment of the business. It has exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi. In addition to the licensed brands, it has also launched two of own brands i.e. Sugarush (ladies hand bags) and The Vertical (backpacks)

Brand Concepts Limited IPO Details
Issue Open	29-12-2017
Issue Close	02-01-2018
Allotment Date	08-01-2018
Unblocked Amount	09-01-2018
Listing Date	10-01-2018
Issue Share	28,05,000 Equity Share
Issue Size	12.62 Cr
IPO Price Band	Rs 45
Minimum Investment Amount [Rs]	Rs 1,35,000
Minimum Share Bid	3000
Face Value	Rs 10
Retail Allocation	50%
Listing On	NSE SME
Premium [Per Share]	NA
Average Earning Per Share	NA
Expected Listing Gain	6000

Brand Concepts Limited IPO Financial details [in Rs, Cr]
Financial Year	Total Revenue	Total Expenses	Profit After Tax
FY-2013	33.32	35.26	-1.61
FY-2014	28.25	33.02	-4.94
FY-2015	38.75	38.56	1.32
FY-2016	50.66	49.28	0.91
FY-2017	62.46	60.22	1.44
Oct-FY-2018	10.88	12.26	-0.92

Brand Concepts Limited IPO Subscription Details
As on Date	QIB/NII	RII	Total
Shared Offred	13,29,000	13,29,000	26,58,000
Day-1	1,23,000 [0.09]	2,28,000 [0.17]	3,51,000 [0.13]
Day-2	3,45,000 [0.26]	14,46,000 [1.09]	17,91,000 [0.67]
Day-3	1,62,03,000 [12.09]	1,51,05,000 [11.37]	3,13,08,000 [11.78]

Brand Concepts Limited IPO Valuation Details
Earnings Per Share [EPS]	Rs 2.05
P/E Ratio	21.95
RoNW	14.07%
Net Asset Value [NAV]	Rs - 14.59

Brand Concepts Limited IPO Contact Details
Brand Concepts Limited Musakhedi Square Ring Road Indore-452001, Madhya Pradesh Phone: +91 731 4223 000 Email: swati.gupta@brandconcepts.in Website: www.brandconcepts.in

Registrar of Brand Concepts Limited IPO
BIGSHARE SERVICES PRIVATE LIMITED 1st Floor, Bharat Tin Works Building, Opp. Vasant Oasis, Makwana Road, Marol, Andheri East, Mumbai-400059 Tel : +91-22-62638200 Fax : +91-22-62638299 E-mail: ipo@bigshareonline.com Website: www.bigshareonline.com SEBI Registration No: INR000001385

Lead Managers of Brand Concepts Limited IPO
Sarthi Capital Advisors Private Limited 159/11, Amar Brass Compound, Vidya Nagari Marg, Kalina, Santacruz (E), Mumbai - 400098 Landline: - 022-26528671-72 Fax: - 022-26528673  E-mail : smelisting@sarthiwm.in Website: www.smelisting.net

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Brand Concepts Limited IPO Recommendations
Live IPO Team Recommendation:- Neutral